Our color palette helps present a unified visual identity across all mediums, including printed pieces, promotional items and digital media.
The primary University colors are UST Red and UST Gold. The colors of the University of St. Thomas are red and gold. On the crest, the golden cross of our faith symbolizes the divinity of Christ the King, while the background of red is for the humanity of Christ. If possible, these two colors should be used in projects promoting the University. The secondary colors, may be used sparingly to accent the primary colors.
No other colors are permitted without prior approval by the Marketing & Communications office.
Use the Pantone Matching System (PMS) illustrated on this page for print projects that require spot colors. CMYK is for 4-color printing. RGB and WEB/Hex colors are for online and mobile projects.
Primary Color
UST Gold
CMYK: 0, 18, 58, 10
RGB: 230, 188, 96
PANTONE: 141 C
WEB: #E6BC60
Primary Color
UST Red
CMYK: 0, 84, 71, 45
RGB: 140, 23, 40
PANTONE: 7427 C
WEB: #8C1728
Secondary Color
Pacific Cyan
CMYK: 50, 9, 0, 42
RGB: 75, 136, 149
WEB: #4B8895
Secondary Color
Dark Teal
CMYK: 50, 9, 0, 73
RGB: 34, 62, 68
WEB: #223E44
Secondary Color
Pearl Beige
CMYK: 0, 6, 21, 9
RGB: 232, 219, 184
WEB: #E8DBB8
Accent & Text
White
CMYK: 0, 6, 21, 9
RGB: 232, 219, 184
WEB: #FFFFFF
Accent & Text
Carbon Black
CMYK: 0, 6, 21, 9
RGB: 232, 219, 184
WEB: #262626