Marketing and Communications
Brand Standards
University Colors
The University of St. Thomas color palette creates a consistent visual identity across print, promotional materials, and digital media.
UST Red and UST Gold are the University’s primary colors. On the University crest, the gold cross symbolizes the divinity of Christ the King, while the red background represents his humanity. Use these primary colors in materials promoting UST whenever possible. Secondary colors may be used sparingly as accents.
Other colors require prior approval from the Office of Marketing and Communications.
Use the color values shown on this page for the appropriate medium:
Pantone (PMS): Print projects requiring spot colors
CMYK: Four-color printing
RGB and HEX: Digital and web use
Primary Color
UST Chapel Gold
CMYK: 10, 25, 74, 0
RGB: 230, 188, 96
PANTONE: 141 C /141 CP
WEB: #E6BC60
Primary Color
UST Basilian Burgundy
CMYK: 26, 100, 81, 24
RGB: 151, 27, 47
PANTONE: 7427 C / 7623CP
WEB: #971B2F
Secondary Color
Pacific Cyan
CMYK: 50, 9, 0, 42
RGB: 75, 136, 149
WEB: #4B8895
Secondary Color
Dark Teal
CMYK: 50, 9, 0, 73
RGB: 34, 62, 68
WEB: #223E44
Secondary Color
Pearl Beige
CMYK: 0, 6, 21, 9
RGB: 232, 219, 184
WEB: #E8DBB8
Accent & Text
White
CMYK: 0, 6, 21, 9
RGB: 232, 219, 184
WEB: #FFFFFF
Accent & Text
Carbon Black
CMYK: 0, 6, 21, 9
RGB: 232, 219, 184
WEB: #262626
University Logos
The University of St. Thomas logos are available in print, digital, and embroidery formats. Choose the file that best fits your project to keep the University’s visual identity consistent and recognizable.
Use the approved files provided here without changing their colors, proportions, or design. If you are unsure which version to use, contact the Office of Marketing and Communications at marcom@stthom.edu.
University Fonts
typography
Consistent typography helps make University of St. Thomas communications recognizable and easy to read. Use the approved UST fonts across print and digital materials.
Primary typeface:
Cormorant Garamond Regular and Bold
Secondary typeface:
Montserrat Regular and Bold
Headers:
Antonio Bold
Use clear heading and body text styles, and make sure text remains readable on screens and in print. If an approved font is unavailable, contact the Office of Marketing and Communications for an appropriate substitute.
Other fonts require prior approval from the Office of Marketing and Communications.
Any questions?
Contact Us
All external marketing communications (e.g. ads, publications, newsletters, flyers) should be approved by the Office of Marketing and Communications before production. For any additional questions, please email the Marketing & Communications Office.
Need help or unsure where to start? Contact marcom@stthom.edu or call 713-525-3519.