About the Program
Learn Strategies for Success
Management and marketing are two dynamic disciplines that can make or break a company. Management is setting strategy to accomplish business goals, and marketing is attracting customers. Both are essential to an organization’s growth and success.
If you’re a visionary thinker with a strategic mindset, management or marketing may be right for you. Exceptional managers and marketers are always an asset to growing organizations, and a Bachelor of Business Administration in Marketing offers excellent career prospects.
With UST’s central location in the booming city of Houston, you’ll find a wide variety of internship and career opportunities. Whether you’d like to contribute to the success of an established company or help a promising startup grow, you’ll gain a wealth of knowledge studying management and marketing.
A Program that fits
Find Your Path
Students interested in pursuing careers with corporations or governmental entities or in operating their own businesses are provided exposure to a range of business disciplines.
These programs prepare students for careers developing products and services to satisfy customers’ needs and making them available through efficient distribution and optimal pricing strategies. It provides students with an understanding of fundamental concepts, principles, theories, tools and techniques in the following areas:
- Marketing management
- Product design and development
- Distribution
- Pricing
- Promotional techniques and strategies
Fortune 500 Companies
in Houston
Annual Median Wage for
US Business & Financial Jobs
Metro Area in US for
Economic Growth Potential
Prestige with Purpose
Accredication Information
The Cameron School of Business holds AACSB accreditation, an elite distinction earned by only five percent of business schools worldwide, providing international recognition for quality. Located near downtown Houston, the Texas Medical Center, and the Galleria, students benefit from exceptional networking and career opportunities with top global corporations.
- AACSB accreditation—the highest standard in business education globally
- Strategic Houston location with access to major employers and industries
- Strong career placement with companies including ExxonMobil, JPMorgan Chase, Shell, and PricewaterhouseCoopers